Run a simple poll with three strong names and a write-in option, then craft a tiny origin story from member comments. Introduce a recurring cameo in recaps: the mascot announces new games, thanks teachers, or cheers tidy teardown crews. Our owl’s lore included recipes for late-night tea, shared by members. This lighthearted continuity translates into weekly smiles, a friendly icebreaker for guests, and a delightful archive for newsletters that keeps engagement reliably warm.
Design recognizable photo set pieces: a small backdrop in club colors, a miniature prop like a scroll scoreboard, and consistent lighting guidelines. Encourage members to shoot eye-level with the plush for emotion. Offer monthly prompts—favorite cooperative victory, best teaching moment, coziest café table. Collect and caption community photos in albums. We saw new visitors arrive after seeing a simple carousel featuring the mascot patiently waiting beside a rules reference, exuding calm, tidy, welcoming vibes everyone appreciated.